Fatboy® USA, an imaginative lifestyle brand which enhances living spaces, is poised to reveal its new tagline, brand design and social media campaign, in coordination with the release of nine exciting new collections. Fatboy’s new tagline: “Deleting Dull,” and design, will provide more exploration into Fatboy’s unique and original designs.
“We create iconic lifestyle products with a simple yet compelling idea reflected in our tagline, “Deleting Dull”. “Our new tag aligns with what has remained the core of the Fatboy brand philosophy; to design captivating products that evoke an authentic change in the way people think about creating their living spaces,” says Paula Masters, Fatboy USA’s President and Managing Director.
Beginning next week, Fatboy’s social media sites will be transformed to reflect the new
tagline and logo. Fatboy will also be launching a new website in May to reflect the new brand imaging package that illustrates how Fatboy is “Deleting Dull” in everyday life.
Fatboy will be kicking off the launch of their new logo and tagline with a social media campaign including an exciting new YouTube channel. The channel, entitled “Fatboy® USA Deleting Dull”, at youtube.com/user/OfficialFatboyUSA, will provide brand videos and fan videos that show some of the unique ways to “Delete Dull” with Fatboy products.
Look out for Fatboy’s new logo, tagline and YouTube Channel next week in partnership with the release of nine exciting new products at the New York International Gift Fair sure to highlight the “Deleting Dull” brand!