Fatboy® USA, a leading trendsetter in lifestyle products, is pleased to announce they are joining (RED) to help engage artists and their fans in the fight against AIDS at The Warped Tour’s Pomona, CA concerts (June 20th and June 21st)!
The Warped Tour is joining the myriad of (RED) activations happening around the globe this month to focus the world’s attention on the AIDS epidemic in Africa. Every year in June, the month during which AIDS was discovered 32 years ago, (RED) gives people new and easy ways to join the fight, with the goal of delivering an AIDS Free Generation.
“It’s a pleasure working with the (RED) team to incorporate the (FATBOY)RED Original bean bags into their lounge at The Warped Tour’s Pomona, California,” said Paula Masters, CEO and President of Fatboy USA. “The (FATBOY)RED Original beanbags are perfect for making sure the fans know this event is going to be anything but ordinary. We are grateful for the (RED) partnership and are proud to be part of the fight to end AIDS in Africa.”
On site, the Warped Tour crew will be wearing special (RED) T-shirts, and an area decked-out with (FATBOY)RED Original beanbag chairs will offer festival goers the chance to win (GIRL)RED skateboards through an Instagram competition.
Last December, Fatboy USA partnered with (RED) to create two new Special Edition (RED) products; the iconic Fatboy® Original lounge chair and the Fatboy® Waynecooler beverage holder. Fatboy USA contributes 10% of the proceeds from every Fatboy® (PRODUCT)RED™ purchase to the Global Fund to fight AIDS.
Founded by Bono and Bobby Shriver in 2006, (RED) has partnered with some of the world's most iconic brands to turn the world’s eyes towards the epidemic in Africa, raising close to $210 million to date.
View the complete press release here.