Fatboy Teams Up With Logo Brands to Enter the Licensed Retail Market

Renowned Lifestyle Brand Brings the Next Big Thing to the Sports Market

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Dallas – March 14, 2017 – Fatboy® USA, announces its latest partnership with Logo Brands, a leading manufacturer of officially licensed products. Collegiate and Professional team logos will now be added to Lamzac® the Original– the revolutionary inflatable chair. The Lamzac is the first product Logo Brand has started producing and will hit stores just in time for back to school and the football season.

“We’ve had interest from our retailers in providing team branded Fatboy collections and now with Logo Brand’s expertise, we have transitioned into the licensing space with ease. The Lamzac has already changed the way spectators enjoy outdoor events; it makes sense that the Lamzac will be the first product to provide the logo branded options. We are ecstatic to see this new vision come to life,” said Paula Masters, CEO and President of Fatboy USA.

Logo Brands has expedited their standard production process to get team branded Lamzacs in store as soon as possible. These items are scheduled to hit retail floors, and both Fatboy and Logo Brand’s websites, in July.

“The concept of the on-the-go inflatable lounger really intrigued us. We’re proud that Fatboy trusted us to bring their innovative assortment to the marketplace with team branding,” says Matt McCauley, President of Logo Brands. “As soon as we made the announcement to our retailers, we had immediate interest and several orders.”

If you’d like more information about Fatboy, please visit fatboyusa.com and facebook.com/FatboyUSA or email publicrelations@fatboyusa.com.


About Fatboy USA:

Fatboy® is a renowned global lifestyle brand that excels in thinking outside the box, truly striving for originality and comfort. Fatboy has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today Fatboy is distributed in over 50 countries and has become known for bringing people together, at the home and at the office, with their indoor and outdoor lifestyle collections. Surprising, inspiring, and innovative are key elements to the brand and its collections--a lovely mix of relaxation, style and character. The essence behind the Fatboy brand; Be yourself.

About Logo Brands:

Logo Brands began in 2000 by shipping tailgate chairs from a garage just outside of Memphis, Tennessee. In less than a year, the company moved into their first warehouse. Logo Brands is now a leading manufacturer of officially licensed products for more than 450 teams and organizations including Collegiate, NBA, MLB, NHL, NFL, MLS, NASCAR, the English Premiere League, the U.S. Military, and Star Wars-Disney. The company’s assortment spans the categories of outdoor lifestyle, indoor living and on-the-go with more than 100 different product lines. In 2016, Logo Brands was recognized by Collegiate Licensing Company as the top non-apparel licensee. Logo Brands is headquartered in Franklin, Tennessee. For more information, visit www.logobrands.com.