Dallas, Texas – November 18, 2013 - Fatboy® USA, the imaginative lifestyle brand that enhances living and working spaces, is excited to announce its upcoming partnership with Coca-Cola and The American Music Awards in bringing awareness to the fight against AIDS, and providing tools that cultivate an innovative and thoughtful atmosphere at the AMAs.
As a proud Special Edition partner of (RED) since 2012, Fatboy® USA has continually innovated the ways in which it supports (RED) to help in the fight for an AIDS FREE GENERATION. As a partner with (RED) and Coca Cola, Fatboy® has the privilege of providing their signature (FATBOY)RED Originals to furnish several activation areas at the 2013 AMAs. This partnership is poised to deliver a creative and conscious statement to the much-anticipated night of celebration.
“Our partnership with (RED) over the past year has truly opened our eyes to the many ways in which Fatboy can help raise awareness and rally people around the AIDS fight, and stand for something bigger than ourselves,” said Paula Masters, CEO and President of Fatboy® USA. “The opportunity to spread awareness with our (RED) Originals line at the American Music Awards is not only a testament to the conscientiousness of Coca-Cola and American Music Awards, but also the charitable mindset of artists and fans alike.”
Throughout the night, Coca-Cola will host several events that will feature (FATBOY)RED Originals branded with the Coca-Cola logo, creating a cool and comfortable atmosphere for hosts and artists alike. These events include: the Coca-Cola Lounge where celebrities will have their first stop for interviews on the red carpet, the Gifting Lounge which is where presenters and winners will receive (COCA-COLA)RED branded giveaways, and the official American Music Awards After Party where live musical acts will entertain and bring the star-studded red carpet to life.
Through a dance-inspired integration with the Coca-Cola Red Carpet LIVE! Digital Pre-Show, America’s Best Dance Crew” Season 1 winners, the Jabbawockeez, will perform live on the red carpet in a routine dedicated to encouraging people to support for the fight to end AIDS.
Artwork for this unprecedented night is being commissioned by famous graffiti artist, Mr. Brainwash, who will create a fun and engaging backdrop for another of the key Coca-Cola interview areas, the Coke Stage.
Fans watching the Coca-Cola Red Carpet LIVE! Digital-Pre Show will have another opportunity to get in on the exciting action through an exclusive sweepstakes via SMS promotion. By texting COKERED to 26739 during the pre-show, two viewers will be selected during the pre-show, to receive a trip for two to visit Los Angeles on World AIDS Day. The winners and their guests will attend a dance party celebrating the release of (RED)’s forthcoming 2013 compilation album, DANCE (RED), SAVES LIVES2. This album and subsequent dance party will raise funds and awareness to support the work of the Global Fund.
Held at the Nokia Theatre in Los Angeles on November 24th, 2013 with the Coca-Cola Red Carpet LIVE! Digital Pre-show starting at 5 p.m. ET, The American Music Awards are sure to provide the unique space and immense star quality that is always in keeping character of the AMA’s.
Fatboy® looks forward to being a part of the 2013 American Music Awards, and supporting the goal of an AIDS FREE GENERATION alongside (RED) and Coca-Cola. To learn more about the AMAs visit www.theamas.com and to watch a live stream of the digital pre-show, visit at www.theamas.com/coke before the party starts!
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy® brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy® is known for creating iconic products with a simple yet compelling idea reflected in their tagline, “Deleting Dull”. Their tagline aligns with what has remained the core of the Fatboy® brand philosophy from birth, which is to design captivating product to evoke an authentic change in people’s minds for the better through the experience they have with their lifestyle product.
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If you’d like more information about Fatboy® USA and its products, please visit fatboyusa.com and facebook.com/FatboyUSA or e-mail firstname.lastname@example.org
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS.
(RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Shazam, Girl Skateboards, Mophie, FEED, Nanda Home, Bottletop, Fatboy USA, Bed Bath & Beyond, HEAD, Theory, Kidrobot and Jonathan Adler.
To date, (RED) has generated more than $215 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Lesotho, Rwanda, South Africa, Swaziland, Zambia, Kenya and Tanzania. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 14 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.