The two new Special Edition (RED) products, the Fatboy® Edison Petite lamp and the removable Fatboy® Cooper Cappie lampshade will be sold as one unit and retail for $99.00. The fabulous new Cooper Cappies are designed specifically for (RED) and Fatboy USA will contribute 10% of the proceeds from every (FATBOY)RED purchase to the Global Fund to fight AIDS.
“It is an honor to partner with (RED) and have the opportunity to continue to contribute to the fight against AIDS,” said Paula Masters, President and CEO at Fatboy USA. “We have been beyond proud to join hands with (RED) in its mission and could not think of a better way to have our iconic lifestyle product touch the world more each day.”
The two new (FATBOY)RED Cooper Cappies have derived their unique names from the (RED) organization’s inspiration. Both new styles will be named WI(RED) and POWE(RED), respectively. Hoping to create a light that extends beyond the physical, these designs will take one step further by having messages of hope printed on them to express the powerful (RED) inspiration.
The (FATBOY)RED products will debut on www.fatboyusa.com May 1st and in-stores May 15th.
Fatboy is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy® has been challenging the concepts of lifestyle product since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over sixty countries worldwide with a growing line of lifestyle products. Wrap yourself in the Fatboy brand experience and share the legacy by visiting http://www.fatboyusa.com and http://www.facebook.com/FatboyUSA.
(RED) was founded in 2006 by Bono and Bobby Shriver to engage businesses and people in the fight against AIDS. (RED) partners with the world’s most iconic brands who contribute up to 50% of profits from (RED) branded goods and services to the Global Fund. (RED) Proud Partners include: Apple, Starbucks, The Coca-Cola Company, Bank of America, Beats by Dr. Dre, Belvedere, Claro, SAP, Telcel and Live Nation Entertainment. (RED) Special Edition partners include: Jonathan Adler, Theory, HEAD, Kidrobot, Mophie, FEED, Sir Richard's Condom Company, Shazam, Square, Girl Skateboards, Nanda Home, Bottletop, Fatboy USA and Bed Bath & Beyond.
To date, (RED) has generated more than $250 million for the Global Fund to fight AIDS, Tuberculosis and Malaria, to support HIV/AIDS grants in Ghana, Kenya, Lesotho, Rwanda, South Africa, Swaziland, Tanzania and Zambia. 100 percent of that money goes to work on the ground – no overhead is taken. Global Fund grants that (RED) supports have impacted more than 40 million people with prevention, treatment, counseling, HIV testing and care services.
(RED) is a division of The ONE Campaign. Learn more at www.red.org.
About the Global Fund
The Global Fund is an international financing institution dedicated to attracting and disbursing resources to prevent and treat HIV and AIDS, TB and malaria. The Global Fund promotes partnerships between governments, civil society, the private sector and affected communities, the most effective way to help reach those in need. This innovative approach relies on country ownership and performance-based funding, meaning that people in countries implement their own programs based on their priorities and the
Global Fund provides financing where verifiable results are achieved.
Since its creation in 2002, the Global Fund has supported more than 1,000 programs in more than 140 countries, providing AIDS treatment for 6.1 million people, anti-tuberculosis treatment for 11.2 million people and 360 million insecticide-treated nets for the prevention of malaria. The Global Fund works in close collaboration with other bilateral and multilateral organizations to supplement existing efforts in dealing with the three diseases.