Coca Cola, Ford and Fatboy!

Three great brands, drink one, drive one and lounge in one!

The Ford Fiesta Activation Lounge Tour will begin July 1st and carry on right up to 2011…

Fatboy will feel right at home at all the coolest festivals and retail spots packed with people! Ford will have three Fiesta Lounges decked out with Fatboys activating concurrently around the west. Two of them will be in the Southern California area (spanning from San Diego to Ventura county) each and every weekend from July 1st through the end of October 2010. A third Lounge activates in the Denver, Phoenix, New Mexico, and Las Vegas markets from July to end of year!

The Ford fiesta lounges have an interior area consisting of an a super hip Coca Cola bar, and Wi-Fi counters. The exterior has an array of Fatboys and a rockin’ stage which serves dual purposes for visitors.

Some days it will display the Ford Fiesta vehicle and on prescheduled days, the stage will host up-and-coming bands who are battling it out to win a contest Ford is launched in conjuncture with the Fiesta Lounge.

This online challenge is looking for the best independent musicians and bands out there . It’s a music video competition that will give one talented artist/band the opportunity to have their music produced by Grammy Award winning producer Don Was. Contestants submit their original songs to compete for votes.

The top regional bands will perform at local events throughout the year, and the 5 regional winners, plus 2 wildcards, will be invited to perform in the LA area in December, where Don Was will select the Grand Prize winner!

What is even more exciting is the sweepstake giveaways for all our Fatboy fans! To learn more about the tour, music competition and to sign up for the “Groupie Giveaway” to win prizes including Fatboys, please visit www.gimmethegig.com.