Fatboy® USA, recently announced the worldwide launch of the Lamzac™ the original the latest product from the innovative home and outdoor living lifestyle brand. The Lamzac is a revolutionary portable chair that uses air to inflate in only a few seconds and has the ability to create instant comfort that consumers can take anywhere – hanging on the beach, at a music festival or just relaxing at home.
“The Lamzac is going to totally change the way spectators enjoy outdoor events, and the way they simply ‘hangout” anywhere,” shares Paula Masters, CEO and President of Fatboy USA. She goes on to say, “It’s all about creating comfort with just the flick of the wrist.” All it takes are just a few swings through the air and magically the Lamzac is inflated to a comfortable, cool lounge chair.
The idea for the patent-pending product started in 2010 when Marijn Oomen, the Lamzac’s creator, took part in the Dutch television program, Het Beste Idee van Nederland, in which experts searched for the best inventions created in the Neatherlands. On the show, he first presented the idea of scooping air into a deflated bag to create shapes that could then be used for seating. Over time, this concept eventually led to Oomen’s creation of the Lamzac, an elongated bag that can be filled with air and put into the shape of a lounger.
“We’re always working on the next 'big thing' at Fatboy – always striving for what’s new, inventive, and fun,” says Alex Bergman, the Founder and Creative Director of Fatboy. “The Lamzac is it."
The Lamzac is available in seven colors, and is easily deflated and stored in a portable carrying bag. Retailing for $79, the Lamzac is available exclusively now on the company’s website at http://shop.fatboyusa.com/products/lamzac-the-original and will be available in retail stores starting in July.
Masters also hinted at the launch of several other new products that she intends to announce soon.
About Fatboy USA:
Fatboy® is an imaginative lifestyle brand that excels in thinking outside the box. Fatboy has been challenging the concepts of lifestyle products since 2002, when it set out to create the perfect lounge chair— designed for fashion, for comfort, and tailored for an unmatched lounging experience. Today, Fatboy brings energizing comfort and smiles to people in over fifty countries worldwide with a growing line of lifestyle products. Their identity is anchored in iconic European design mixed with a creative spirit and a sense of humor that extends into all of their product offerings. Fatboy is known for creating iconic products with a simple yet compelling idea reflected in their tagline, “Deleting Dull”. Their tagline aligns with what has remained the core of the Fatboy brand philosophy from birth, which is to design captivating product to evoke an authentic change in people’s minds for the better through the experience they have with their lifestyle product.